Monday, March 27, 2006

Search Engine Optimization

My friends asked me how to make their website shown in search engine result. I asked them to do SEO (search engine optimization). So what is SEO?

According to Wikipedia, Search engine optimization is a set of methods aimed at improving the ranking of a website in search engine listings.

search engines developed more complex ranking algorithms, taking into account factors that were more diverse, including:

  • Text within the title tag

  • Domain name

  • URL directories and file names

  • HTML tags: headings, bold and emphasized text

  • Keyword density

  • Keyword proximity

  • Alt attributes for images

  • Text within NOFRAMES tags

Every search engine company have their own algorithm rank the website that crawled by their engine. Usually people consider Google search result as parameter on SEO. You can ask Google consultant to help SEO for your website :D

More resources:

Sunday, March 12, 2006

Statendam Rotterdam - Holland America Line Inc.

Today I take photos in front of Statendam Cruise, that berth at Dok II Jayapura Sea Port - Papua, Indonesia.

Statendam Cruise

Nice! We very welcome to everyone who want to sponsoring us to do nice vacation with this cruise :D

More photos:

Saturday, March 4, 2006

Positioning Differentiation Brand and Information

Last time I read book written by Hermawan Kartajaya, about how company and organization can apply PDB (Positioning Differentiation-Brand) to improve marketing performance of the organization. From what I get, i create a conclusion that we should right think, right act, then get right result in right place and right time.

World is a phenomenoh where everything is running and changing. Information, Strategy, Tactics, and Resource is the primary key to reach the goal. Lost information is a fatal error that can make us create wrong judgement and wrong act. Information that we get should implemented by applying right tactics and sretrategy depend on resources we have.

It like chain management where everything have correlation, and information is in the first place of the chain itself. Information about our SWOT, information about competitor SWOT, and information about environmental condition. Information first.