I wrote this tesis to meet most of the requirements achieve the degree of Bachelor of S-2 at Master of Economics of Development Program, Faculty of Economics And Business, Gadjah Mada University, Yogyakarta.
Intangible assets are divided into identifiable intangible assets and unidentified intangible assets. Some intangible assets that can be identified include: trademarks, inventions or trade secrets, and copyrights, while some intangible assets that can not be identified is in goodwill and human assets. This study aims to analyze the protection of the intangible asset in start-up companies in the field of information technology in Indonesia.
The study was limited to the management of trademarks, patents and trade secrets, copyrights, goodwill, and human capital. The analysis showed that the protection of intangible assets in start-up companies in the field of information technology was conducted, but has not been fully implemented, because there are several factors that are considered important but not yet implemented by the companies.
Business firms should optimize the protection of intangible assets owned, as an intangible asset is an important asset in the company based on information technology. The government also needs to provide adequate socialization regarding intellectual property rights to the start-up companies in the field of new information technologies is established. In addition, the process of registration of intellectual property rights should be more easy and can be done at a reasonable cost.
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